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DJ Khaled recently Snapchatted his son's birth to his 6 million followers, and he just did the same thing for the launch of Ford's new "baby," the EcoSport SUV, which he revealed on Snapchat Monday night. It's the first car officially revealed on Snapchat, according to Ford.
"It's different than anything you've ever seen from Ford before, and it starts with who our customer is," said Cristina Aquino, marketing manager at Ford. "Their focus isn't about having stuff—they wanted a car that enables them to have experiences.
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