Salesforce.com Inc. has agreed to acquire Krux, a data-management startup that will help boost Salesforce's cross-device marketing and advertising analytics capabilities.
Krux, which uses machine learning to analyze data across a variety of devices, will allow Salesforce to extend its audience segmentation and targeting for brands. Krux's current clients include Kellogg's, ConAgra, Time Warner and JetBlue.
In a Securities and Exchange Commission filing today, Salesforce said it will pay around $340 million in cash for the 6-year-old company, along with additional stock options.
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