Xperiel, an experiential marketing startup with a focus on mobile, is coming out of stealth mode today and announcing a $7 million round led by investors including several Google board members, the Los Angeles Dodgers, Major League Baseball and Sun Microsystems' co-founder Andy Bechtolsheim.
Based in Sunnyvale, Calif., Xperiel has built a platform called Real World Web that appears to be fluid enough to meet the tailored, real-life needs of marketers who want to enhance spaces with digital gamification.
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