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Samsung wants Americans to know that its new phone, the Galaxy Note 7, will work just as hard as they do.
During the Olympics' opening ceremony, the company will debut a new 90-second spot from Wieden + Kennedy in Portland featuring Oscar-winning actor Christoph Waltz.
The effort spans decades, making a point to show how American ambition has influenced history.
The fact that the company is using an actor of Austrian-German decent for an ad conveying American patriotism isn't lost on Jesse Coulter, Samsung's chief creative officer.
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