Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make.
So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in