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Many outdoor enthusiasts developed their passions for hunting or fishing by learning from their dads. Last week, Yeti, maker of coolers and other outdoor gear, launched "My Old Man," a mini-documentary series that celebrates fatherhood and its role in outdoor pursuits.
The subjects in Yeti's six to eight-minute videos, which launched last week, all represent demographics within the brand's target audiences. "We wanted to connect with our core audience over their shared passions," said Sara Kenton, senior director of digital at Yeti.
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