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As proven by the success of boutique hotels and Airbnb, the days when travelers were satisfied with ubiquitous, cookie-cutter experiences are gone. AC Hotels, Marriott's lifestyle hotel brand in Europe and the U.S., is seeking to fill that niche by partnering on initiatives that appeal to millennial business travelers with former America's Next Top Model judge, fashion photographer and author Nigel Barker, and Startup Grind, a global startup community.
Barker will be AC Hotels' global brand ambassador and will contribute to the hotels' design aesthetic, providing his photography for exhibits in the hotels and curating the offerings in their libraries and retail shops.
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