A BuzzFeed story late today said that "a number of members" have left Twitter's roughly 25-staffer commerce division as the company shifts talent away from the buy button, which it introduced for retailers 21 months ago. The folks that remain are evidently working on Dynamic Product Ads—which target visitors by the products they've looked at on retail sites—and customer-service features.
"There's still an active 'Buy Now' card at Twitter, but no one's putting any work into it," a former staffer anonymously told BuzzFeed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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