Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had too much to drink the night before laugh their way through an unsuccessful sobriety test. Meanwhile, shriners get rear-ended while zebras and clowns survey the scene, when suddenly a giraffe decides to lane split—against traffic.
Who will save you from this circus?
How about a Lyft?
The San Francisco-based ride hailing app's first national TV campaign—which launches today—uses the 60-second spot to set a surreal scene illustrating how to avoid the hassle by hailing a stranger's car.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in