Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.
Nearly a year after sports management giant Wasserman Media acquired digital shop Laundry Service to beef up its social and digital know-how for clients like Pepsi and American Express, the agencies are creating a media company that leverages 2,000 athletes—including NBA stars Anthony Davis and Russell Westbrook—and influencers to create branded content.
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