Six weeks after ending its seven-year relationship with McKinney, insurance giant Nationwide has officially named WPP's Ogilvy & Mather New York as its new creative agency of record without a review.
The client positions the decision as part of its move toward "a 'one brand' approach" to marketing. "Nationwide and Ogilvy share a rich heritage, with Ogilvy helping to develop the original 'Nationwide is on your side' slogan more than 50 years ago," said Nationwide evp and chief marketing officer Terrance Williams.
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