Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Caitlyn Jenner, who launched the second season of her E! reality show I Am Cait on Sunday, tweeted another piece of news on Thursday: She landed a sponsorship deal with H&M. The Olympic gold medalist will be the face of the brand's athletic line, H&M Sports.
In a statement, an H&M spokesman said, "We have picked Caitlyn Jenner, one of the world's most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible—in sports and in life."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in