Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A few weeks ago on Super Bowl Sunday, Santa Clara residents passing near Levi's Stadium might have noticed a massive crane dangling what looked like a long dinner table high in the sky. Actually, it was a long dinner table—complete with 22 volunteers strapped into padded seats and enjoying entrees prepared by celebrity Chef Matthew O'Neil. Those nervy diners weren't just having a free meal 14 stories off the ground; they were setting a new world record for high-altitude tailgating, courtesy of Doritos.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in