This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

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Specs
Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO
What Creative agency
Where San Francisco



Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San Francisco-based Funworks organizes "funworkshops"—brainstorm meetings that pair brand marketers and the agency with improv comics—for clients like HP, Pandora and Virgin America. Funworks' creative and production teams then create campaigns based on the ideas discussed. "Comedians bring the ability to think really fast, and they allow clients to share their thoughts," said CEO Paul Charney.

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