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Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either.
The ultra hip sock company—whose celebrity fans include Jay Z (who rapped about them) and Rihanna (who has a Stance line and helped design its ads last fall)—popped up in Kia's Christopher Walken ad. Yes, that's a colorful Stance sock on Walken's hand—the embodiment of passion in a dreary world, according to the ad.
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