Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Specs
Current gig CEO of TBWA\Chiat\Day New York
Previous gig Global creative president, TBWA Worldwide
Twitter @Schwartzie14
Age 50
Adweek: Will the Super Bowl always be advertising's crown jewel?
Rob Schwartz: This is the last stand of nonfragmented media moments when we have the world watching. Awards shows are done. Between the Oscars and Grammys, there's a little bit [of influence], but the Super Bowl remains the biggest in terms of scale. Yet, of the 50-some spots that will run during the Super Bowl, we will only end up talking about three to five of them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in