How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing
Kargo CEO on dynamic personalization for consumers
In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly human perspective on the future of media and technology as the building discussion on sensors, wearables and connected cars roars around him.
In 2015 "people forgot that human beings require storytelling to really connect with a particular product," he says, adding that data will be able to dynamically personalize that content in a "beautiful integration" for consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in