Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into the stratosphere.
The wide-eyed mythical creature with active bowels, star of Squatty Potty's massively popular viral video, is credited with a 600 percent leap in online sales and a 400 percent increase in retail sales at the brand's largest partner, Bed Bath & Beyond.
The company, founded as a home-based business in 2011, is on track to beat its goals for the year, with CEO Bobby Edwards predicting upward of $15 million in total sales for 2015.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in