Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Even if you're excited to cram stuffing and turkey down your gullet tomorrow, traveling with the 47 million other people expected to do so this Thanksgiving can be exhausting.
Enter: Verizon. The company is trying to soothe consumers' travel woes with a lot of free stuff—including in-flight Wi-Fi and Amazon downloads, among other things—with what it's calling "Thanksgetting."
"Thanksgetting was created with the intent of helping make getting home for the holiday easier—and more enjoyable—for the millions of people who have to travel this week," said Kim Ancin, a Verizon spokeswoman, "[and] to help them get through what can sometimes feel like the most grueling travel day of the year."
The campaign, created by R/GA, has Verizon giving away 1GB of free data and has partnered with Amazon, Lyft, Pandora, Apple's iTunes, Boingo and GoGo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in