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Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year to transform the marketing landscape by the leveraging "exploding gains in technology," innovative media platforms and creativity.
"This is generating brand loyalty and better business results, and improving shareholder equity," Liodice told the crowd of 2,800 brand marketers, advertisers and media executives.
Liodice pointed to advances in multi-screen platforms and integrated programs, efficient programmatic media strategies, real-time marketing, outdoor digitally-based placed media and connected TV.
To better understand just how much the marketing model is being disrupted,
Liodice cited the second annual Marketing Disruption Study, a collaboration of the ANA and McKinsey & Co.
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