Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Adjusting the packaging around your frank and beans is a timeless annoyance for men, some of whom handle the process subtly … while others don't.
Underwear brand Tommy John and agency Preacher capture this daily plight of genital juggling with a fun spot spanning multiple decades. Men attempt to shift their undies in public or in the workplace, with predictably poor results (especially for the TV weatherman).
Sure, public discomfort isn't the most original idea for an underwear ad, but the sheer breadth of scenarios dreamed up for the spot makes it worth a watch and a few good laughs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in