PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in Beijing, according to MobiPicker.
The mobile-focused news site said the device will be called the Pepsi P1, which will have a 5.5-inch display screen and cost around $205.
Update: A PepsiCo spokesperson emailed Adweek late Monday afternoon, stating that the effort is China-only and "similar to recent globally licensed Pepsi products which include apparel and accessories.
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