Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago. It seems like her team has done an unusually good job of that—if $3.8 billion in ad revenue last quarter means anything.
But video is a digital gold mine that Facebook has yet to come close to maximizing, and it's ready to pamper to the needs of the well-budgeted advertiser community rather than trying to force its own approaches on the marketing industry.
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