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The Martin Agency, best known for its abundant and popular work for Geico, appears to be its parent company's best bet for retaining the American Airlines account.
American, which is in the process of retiring the US Airways brand after acquiring the rival carrier, launched its global agency review in July.
The Martin Agency is pitching for the business on behalf of McCann Worldgroup, which is putting forth Martin instead of Dallas-based incumbent TM Advertising. (TM Advertising began work with American Airlines in 1981 and was acquired by McCann Erickson in 2001.)
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