How Sullivan NYC Connects Blue-Chip Marketers to the Masses

But don’t call them an agency

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Specs
Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole Ferry
What Brand engagement firm
Where New York



When the Baseball Hall of Fame wanted to attract visitors, Sullivan NYC had a better idea: Build an app and they will come (virtually). That's the kind of big-picture idea that Barbara Apple Sullivan and her firm develop for brands like Disney, Aetna and Playboy.

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