Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew?
Well, when Miller Lite marketers recently noticed that growing social audience, it crafted a campaign that zeroes in on millennial dudes.
"We know that one of the quickest trending topics hashtag-wise on Instagram is the idea of typography—things like #graphicdesign, #typography [and] #thedailytype," said Cris Rivera, director at Miller Lite.
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