Ad of the Day: Droga5's Clever Energy Ad Lets People Choose Their Fuel Source

Droga5's first work for its newest client, energy company NRG, shows air travelers getting just that choice while waiting in a terminal. Perhaps unsurprisingly, most of them seem to favor the greener options (one sourpuss can't be be bothered).

And while hidden-camera approaches always raise questions of staging and selective editing, it doesn't really matter here—mostly the spot is a smart and simple way of prompting viewers to ask questions they might not in their day-to-day: Where does their power come from, and is there a better source?

Check out the spot below, and the accompanying website here.