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Honey Maid rolled out another spot showing a wholesome American family, this time focusing in on a disabled aunt and her niece. Plus, YouTube matched brands with some of its creative partners for ten minutes at VidCon to see what would happen.
New on Adweek:
YouTube plays brand matchmaker
At VidCon this year, YouTube asked some of its creative partners to meet with a brand, including Beats by Dre and Proactiv, for ten minutes.
Honey Maid launches latest wholesome spot
In Honey Maid's latest spot, part of a series featuring all types of American families, a disabled aunt and her niece spend some time together in the kitchen making apple and cheddar melts.
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