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Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business.
The restaurant chain spent $155 million in media last year, according to Kantar Media.
Grey, which handles the business out of its New York headquarters, is defending. Pile + Co. in Boston is managing the process.
In a statement, Olive Garden evp of marketing Jose Duenas confirmed Grey's participation, noting that the WPP Group agency has been a "tremendous partner and has played an important part in helping build the Olive Garden brand."
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