How much creativity can you pack into a one-second video? If you're Android, quite a lot, apparently.
On Tuesday, clocks around the world added a "leap second"—a one-second time adjustment periodically added to keep the Earth's rotation in sync.
Android capitalized on the buzz by asking folks to upload super short clips to a mobile app showing how they spent their extra second.
The snappiest user-generated clips were then turned into a minute-long spot.
Just about every brand, publisher and ad network is tinkering with mobile video now to find the right length.
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