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The Roaming Gnome is looking for a new home. Travelocity launched a creative review to replace McKinney, which has done two tours of duty working for the online travel agency.
The Cheil agency, which created the popular gnome spokescharacter, originally won the account in 2003 and worked on it until 2010, when it moved to Leo Burnett and Razorfish. Two years later, the account moved back to McKinney without a review.
Last year Travelocity spent $29 million in measured media, according to Kantar Media.
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