Car site Edmunds.com is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones.
In the past year, traffic from smartphones and tablets has doubled for the Santa Monica, Calif.-based Web company, and those folks may be closer to actually buying a car than some may think. And to keep up, auto brands are employing data and better targeting to reach folks in the market for a new car.
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