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Casamigos, the tequila from George Clooney and Rande Gerber, is the latest to go lo-fi with its "House of Friends" campaign.
The brand gave fashion photographer Jason Lee Parry a few cases of its tequila and free rein. The spot below, which Casamigos says is "the first amongst a series of incredibly candid scenes from a camping trip with old friends and new friends," is what he came back with.
"Just like the tequila, our content is [like our tagline says] 'brought to you by those who drink it,'" co-founder Gerber wrote in an email to Adweek.
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