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How do you calm grandpa down when he gets in one of his moods? Well, in the 1950s, you cooled him out with some heavy-duty amphetamines. This 1959 magazine ad heralded the wonder drug Thorazine, a failed malaria cure later found to have major sedative effects. This ad also marked the start of the age when consumers began expecting cures for nearly anything from a pill bottle. In fact, later ads for Thorazine promised more than just peace for the cantankerous elderly, but relief from pain, anxiety, insomnia, stress, mania, menopause and even alcoholism.
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