As Tinder continues to ramp up its marketing appeal for brands, it has inked a new partnership with Interscope Records' electronic music artist Zedd to promote his new album.
Tinder users who spot Zedd's fake profile and "swipe right"—which indicates interest in someone—receive a link to download his new True Colors album for $3.99 (compared to $7.99 on iTunes or Google Play). The profile is also tied to a contest to win an autographed CD.
It may be the initial foray for Tinder in terms of selling music, but it's not the first time the red-hot dating app has linked up with music.
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