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Have we seen the last of Abercombie & Fitch's shirtless models?
In an attempt to refresh the brand, Abercrombie is looking to shake off its ab-oriented image. By the end of July, the brand, along with its sister brand Hollister, will no longer use sexualized marketing tactics, including its famed shirtless in-store models.
"We have moved away from sexualized marketing," Mackenzie Bruce, spokeswoman for Abercrombie, told Adweek. "Today, our marketing has undergone a significant evolution. We are using mostly color images and are focused on showcasing product and trends."
The brands will tone down their marketing materials, including in-store photos, gift cards, and shopping bags.
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