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As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits.
The "Save the Drop" campaign, produced by Omelet, L.A., officially launched this week in conjunction with Earth Day and urges area residents to shift the way they use the state's increasingly precious resource.
"We created this campaign to help Angelenos rethink their relationship with water and to give water a voice," said Ashley Jacobs, drought campaign program lead for the Los Angeles' Mayor's Fund.
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