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Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed.
The largest mutual life insurance company in the U.S. spent $74 million on media in 2014, according to Kantar Media. New York Life follows Humana and MetLife, both of which have started agency reviews of their own in the last month.
While the review covers the business at Havas, the full scope of the agency search has yet to be determined.
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