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Humana is reviewing its creative business, looking for an agency with the ability to reinvent the brand at a time when the health insurance category is undergoing rapid evolution.
Account revenue is estimated at $6 million.
The Louisville, Kentucky-based company began its search last month and has narrowed the field to a small list of contenders after initial meetings. The business has been handled by Rapp since 2010, when Humana consolidated the bulk of its creative and media business at units of Omnicom Group.
Humana, which spent about $80 million in measured media last year, according to Kantar Media, is expected to conclude its search in late May or early June.
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