Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As more brands turn to content to engage consumers, the line between traditional and branded forms of entertainment—articles, songs or even feature-length films—gets blurrier by the day. At the same time, the emergence of branded entertainment as a principal method of engagement has raised important questions about the relationship between creativity and advertising. For instance, how does an artist feel about creating branded work?
Clio sat down with PJ Pereira, a co-founder of the San Francisco-based agency Pereira & O'Dell, and Robert Stromberg, director of the 2014 film Maleficent, to discuss that very issue.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in