Daniel Lefferts

Maleficent Director Says Users Connect to Characters, Not Devices

As more brands turn to content to engage consumers, the line between traditional and branded forms of entertainment—articles, songs or even feature-length films—gets blurrier by the day. At the same time, the emergence of branded entertainment as a principal method of engagement has raised important questions about the relationship between creativity and advertising.

Meet the Agency That Dreamed Up Life-Size Hot Wheels

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a new demographic, the team members minds went immediately to stunts.Big ones.

Jerry Seinfeld and Blondie Will Pick Up Honorary Clio Awards

The Clio Awards, one of the advertising industry’s most prominent creative competitions, announced today that it will honor comedian Jerry Seinfeld and the band Blondie as its 2014 Clio Honorary Award rec

Target Taps PepsiCo Exec Brian Cornell as CEO

Target has tapped former PepsiCo executive Brian Cornell as its new CEO, the Wall Street Journal reported. The appointment marks the first time the retailer, which traditionally promotes from within, has hired an outsider to lead the company.

Malaysia Airlines Might Rebrand in Wake of Tragedies

Malaysia Airlines will seek to rebrand in the wake of two events—the disappearance of flight MH370 in March and the downing of flight MH17 in July—that have made the carrier a symbol for international tragedy, according to an

Al Jazeera America Sees 30% Ratings Increase As Gaza Conflict Continues

Al Jazeera America has seen a major boost in its ratings over the last two weeks, with the network’s coverage of the Gaza conflict drawing some 3 million unique viewers in the first two weeks, 1.4 million of them in prime time,

Seinfeld Says His Iconic Sitcom Might Be Coming to Netflix

During a Reddit AMA (Ask Me Anything) yesterday, Jerry Seinfeld confirmed that he is currently in talks with Netflix to bring Seinfeld, the iconic sitcom of which he was the star and co-creator (with Larry David), to the digital streaming service,

McDonald’s Will Spend the Next 18 Months Rebranding

Amid anemic sales, employee pay issues, and an increasingly bad dietary reputation, McDonald’s has announced it will devote the next 18 months to rebranding itself as not only a cheap food destination but an appealing and high-quality one, as well.

Google to Buy Live Gaming Service Twitch for $1 Billion

Google has closed a deal to purchase livestreaming gaming service Twitch for $1 billion, according to VentureBeat, which cites anonymous sources close to the matter.

Facebook Rolls Out New ‘Save’ Feature

The days of emailing interesting links to yourself to read later (and then never reading them) are over. That's the hope, at least, of Facebook, which has rolled out a new feature called “Facebook Save,” USA Today reports.