McDonald's Will Spend the Next 18 Months Rebranding

New menu and restaurant remodels aim to combat sliding sales

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Amid anemic sales, employee pay issues, and an increasingly bad dietary reputation, McDonald’s has announced it will devote the next 18 months to rebranding itself as not only a cheap food destination but an appealing and high-quality one, as well. Call it a McSoulSearch.

Bloomberg Businessweek reported that the company “told investors this week it is taking the next year and a half to regroup” and that the change “won’t necessarily involve the typical hallmarks of a rebrand, such as a new logo or total design overhaul.”



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