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On the surface, the business that Sears Holdings is dangling before advertising holding companies is juicy: the chance to handle all marketing services across its Sears and Kmart brands, which collectively spend $560 million in media each year.
Total account revenue is significant as well—amounting to at least $20 million, according to sources. So why have teams from Dentsu and Omnicom Group dropped out?
Getty Images; Minaj: Jason Merritt/Getty Images;
Sears Tower: Arcaid/UIG Via Getty Images
The problems of Sears Holdings transcend advertising and are, some would say, existential.
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