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Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May.
Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare, is not part of the current search process. The review, which is being managed internally, is said to be in early stages.
In the first nine months of 2014, Royal Caribbean spent $58 million in measured media, according to Kantar. For all of 2013, the brand invested $81 million.
The world's biggest cruise line has recently undergone major management changes that may have impacted its working relationship with JWT.
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