24 Hours in Advertising: Thursday, Feb. 5, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Coke suspends its happy campaign Coca-Cola suspended its social #MakeItHappy campaign after Gawker created a Twitter bot to feed the account white nationalist slogans that then appeared in the brand's ASCII art. (Adweek) Funny or Die spoofs Nationwide It was only a matter of time before the Nationwide Super Bowl ad parodies started rolling in, and Funny or Die created a great spot that follows the kid from the ad into heaven. (Adweek) Anna Kendrick and Amy Schumer join forces for MTV A new promo for April's MTV Movie Awards, hosted by Amy Schumer, features the upcoming host and a startled Anna Kendrick in an awkward first encounter. (Adweek) CAA Marketing's new creative director discusses his new role Fred Levron spoke with Adweek about joining CAA Marketing in L.A., form Ogilvy & Mather, Paris, and his goals for the first 100 days in the new role. (Adweek) Ads you probably missed from the Super Bowl A record number of people were glued to their TVs during the Big Game. But here are some of the top radio ads that ran during the Super Bowl. (Adweek) Facebook will now consider Instagram ads for awards Facebook kicked off the entry process for its annual Facebook Awards and said it would accept Instagram ad entries. (Adweek) Newcastle is already teasing its ads for Super Bowl 2016 Just when you thought you'd gotten your fill of all things Super Bowl for a year, Newcastle Brown Ale decided to release a year-long campaign teasing to its spot for 2016. (Adweek) Instagram launches video loop, and brands love it Instagram tweaked its video platform this week so videos play continuously, and brands including The Gap have already started trying out the new feature. (Adweek) Around the Web: Staples agrees to buy Office Depot Staples will officially take over Office Depot in a $6.3 billion cash-and-stock deal after investors from Starboard Value urged both companies to consider a merger last month. (The New York Times) Why talk radio can't get advertisers More than 50 million people listen to talk radio shows each week, according to The Wall Street Journal, but many advertisers still shy away from running spots on controversial talk shows. (The Wall Street Journal) Sony hack costs the company $15 million After the massive cyber-hack Sony suffered late last year, the company announced it set aside $15 million to cover the damage but was still profitable in the fourth quarter. (Time) Google purges a lot of bad ads Google said it got rid of 524 million ads that were fraudulent or selling counterfeit goods, it and blacklisted 214,000 advertisers from AdWords in 2014. (Mashable) Mistakes brands make with programmatic Brands, agencies and ad tech companies discussed some of the biggest mistakes brands are making with programmatic advertising, at the 4A's Data Summit. (Digiday) R/GA One Club Hall of Fame The One Club, an organization recognizing excellence in advertising, welcomed five new members into its Creative Hall of Fame last week, including R/GA founder and CEO Bob Greenberg. (Agency Spy) Industry Shake-Ups: Huge joins Dick's Sporting Goods Dick's Sporting Goods hired agency Huge to take over the brand's social account, leading the social media strategy and analysis. (Huge) Papa John's picks a new agency Initiative scored Papa John's International's media business, an account that spends roughly $130 million annually. (Adweek)

Brand Marketing

24 Hours in Advertising: Thursday, Feb. 5, 2015

Nationwide gets spoofed, Newcastle preps for #SB50, and Staples will buy Office Depot

Katie Richards

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Katie Richards