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Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged with handling media planning and buying as well as digital and social efforts.
Bob Kraut, who was named global CMO at the pizza chain in October 2013, worked with the Interpublic agency in his last job as svp, brand marketing and advertising at Arby's Restaurant Group.
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