The period between Christmas and Valentine's Day is traditionally a prime marketing time for wedding brands due to the spike in engagements.
To capitalize on that, David's Bridal, Donna Morgan and Dessy are among a handful of brands testing a new advertising unit on the online wedding-planning site Lover.ly.
The campaigns mark the first time that Lover.ly has offered paid ads to brands. Up until now, the site has functioned as a network of wedding bloggers and influencers who post wedding ideas and pictures to help brides plan the big day.
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