Adweek's Top 5 Commercials of the Week

Apple bridges generations, celebrities fall silent, and Ikea shows what kids really want

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This week's best ads certainly were an emotional bunch.

Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating technology. And the sole celebrity entry this week featured actual weeping.

See all five spots below, and vote for your favorite.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in