24 Hours in Advertising: Thursday, Nov. 27, 2014

Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia shows people being awesome by saving ducks, not hunting them, and has scored over 88 million YouTube views in 10 days. (Adweek) The 'Camp Gyno' actress returns in a new kind of project This time the Hello Flo star is featured in a dramatic ad for her real-life father's choose your own path book called Surviving Middle School. (Adweek) Emmitt Smith brings autograph signing to Twitter The legendary running partnered with Comcast Xfinity to host a #SignMyTweet promotion, in which 400 fans got their tweets printed and signed by Smith. (Adweek) American Girl gives away 1,000 dolls a day The doll company teamed up with the Children's Hospital Association and pledged to donate one doll for every doll purchased, capping it at 1,000 dolls a day. (Adweek) Macy's runs Facebook video ads The retail chain plans to reach shoppers that might have missed out on the televised Thanksgiving Day Parade by running video ads on Facebook. (Adweek) Around the Web: BlackBerry wants your iPhone The company announced it will give people money if they trade in their brand new iPhone 6, or a handful of other recent models, for a BlackBerry Passport. (Mashable) Twitter may team up with Justin Bieber After Twitter's CFO accidentally tweeted a private message out earlier this week about buying an unnamed company some have speculated that the company is looking to strike a deal with Shots, a photo sharing app backed by Justin Bieber. (Fast Company) Sony, Samsung and Michael Kors steal Black Friday Social analytics numbers from Meltwater show Michael Kors has scored the top spot for most talked about brand globally leading up to Black Friday, followed by Samsung, Sony, Apple and Panasonic. (The Drum) The $5 'doorbuster' from Kohl's The Kohl's marketing team spent the past year searching high and low to find the deals that get shoppers into stores on Black Friday and found that a $5 toaster might just be the key. (The Wall Street Journal) Sony owes customers a refund Sony must give anyone who bought a PlayStation Vita before June 1, 2012 a $25 refund or a $50 merchandise voucher after the Federal Trade Commission decided the company's 2011-2012 ad campaign for the console was deceptive. (Federal Trade Commission) Words of wisdom from Target's CMO A year after Target was hit by a massive data breach, the company's CMO Jeff Jones discusses how the brand managed to bounce back after racking up over 150 billion negative impressions. (Forbes) Tips for Apple's iAd programmatic push Some argue Apple was a little late to the game announcing it would jump into the programmatic space and question whether or not the company will be able to do anything new or distinguishable. (Ad Exchanger) Netflix sues Yahoo CIO The company has sued a former exec, currently the CIO at Yahoo, for allegedly accepting kickbacks totaling over $400,000. (Re/code) Oreo ads banned A number of new Oreo ads featuring some British YouTube stars have been banned for not explicitly telling people that the ads were in fact ads. (The Guardian) People spend less time on Facebook Reports note that users in both the U.K. and the U.S. said they spent less time on Facebook, with 45 percent of people surveyed saying the site isn't as intriguing as it used to be. (The Drum) Industry Shake-Ups: The Martin Agency takes Sabra Weeks after Kraft shifted Cool Whip away from The Martin Agency, the Interpublic Group agency has been awarded a new account, Sabra Dipping Co. (Adweek)

Brand Marketing

24 Hours in Advertising: Thursday, Nov. 27, 2014

'Camp Gyno' girl returns, Macy's pushes for Facebook and Oreo ads get banned

Katie Richards

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Katie Richards