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Three veterans of the public relations and advertising industries have launched a new full-service ad agency in Scottsdale, Ariz.
The principals behind The KSW Agency are Barry Kluger, a longtime PR executive with MTV Networks and Prodigy; Rob Snyder, who helped found The Kaplan Thaler Group with Linda Kaplan Thaler and has a long history in content and creative; and Deborah Wagner, a veteran advertising creative with a deep history in production. The shop plans to focus its efforts on branding, concept development and PR.
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